NXAD is a project that develops an alternative way to distribute online advertising and content sharing. Users will be able to act as advertisers by attaching multiple NXA tokens to a link to their selected content, or to distribute advertising and thus receive rewards in the form of NXA tokens. The account allows you to switch between roles in the NXAD system.
Business Model Overview NXAD (NXA)
1. The validity of income
The project will receive income from transaction fees and services on the platform. The project team has entered into a partnership agreement with Visitor Analytics - a platform for tracking statistics by website owners. Visitor Analytics already has approximately 700,000 users on the platform, and this number is increasing monthly by 40,000 users. Thanks to the agreement, all Visitor Analytics users will have access to NXAD from the first day of the platform operation.
In the project there is a limited number of tokens. A total of 2,600,000,000 NXA tokens will be released (p. 17 White Paper).
4. Discount on the purchase of tokens
Discount on the purchase of tokens is 50% (p. 22 White Paper).
In the flow chart provided, the project objectives are shown until the end of 2019 (p. 23 White Paper). Distribution of funds collected during the ICO, will be as follows: 32% - "Software Development and Research", 38% - "Marketing and Sales", 5% - "Legal expenses", 20% - "Business Development", 5 % - "The project team".
6. SOFT CAP / HARD CAP Ratio
The project has a poor SOFT CAP / HARD CAP ratio, which reduces its investment attractiveness. The SOFT CAP and HARD CAP amounts to € 5,250,000 and € 29,640,000, respectively (p. 22 White Paper).
7. MVP availability
The project has developed MVP, which is available at https://nxad.io/mvp/.
8. Risk assessment and insurance
At the same time, however, there are no risk assessments according to international standards, as well as any risk insurance methods, for example, Escrow, which increases the risk of loss of capital of potential token-holders.